How to Create An Appealing Cannabis Website
With nearly half of U.S. small businesses not having a
website, it seems unimaginable that these companies haven't drawn
their last breath yet. After all, the Internet has come a long way from being
an innovation to becoming a part of our everyday lives.
As a business owner of a cannabis dispensary, you are likely seeking
new and, at the same time, affordable opportunities to gather more clients
around your business. What you cannot afford is the lack of a neat,
well-thought, and user-friendly web design. However, sometimes you may not have
the know-how to establish the extended version of your virtual business card,
and there is nothing worse than shooting blinds when investing money in your
Fear not! Whether you're a self-taught man and you like to keep
matters in your own hands, or you're considering hiring a cannabis marketing
agency, this quick guideline will help you understand the basics of an
appealing cannabis website.
First things first:
The vast majority of marijuana businesses chooses to pick
various versions of the green cannabis leaf as their logo. Unfortunately, a
sheer cannabis leaf won't make you stand out from the crowd, so you should
think of your target. Are you a medical cannabis dispensary? If the answer is
yes, consider the typeface that is both unique and appropriate for your
potential customers. Aside from conveying the relevant message, your logo
should be versatile; keep in mind that you will also market your business on
platforms other than websites, so having a versatile image of your company is a
Keep the design cohesive
It's believed that if you don't leave a positive impression on
your visitors in the initial 5 seconds, they will most
likely hit the back button, which will result in a higher bounce rate, which is
one of the statistics you don't want to keep high. Thus, it's of utmost
importance that you take care of the User Experience. This includes following
them in a palette that is similar to the one of your logo. For a cannabis
business, you will most likely go with various shades of green and such hues
that will complement the overall design.
The header should be a static element of your web design, as the most important
tabs are kept there. Also, the text column must be the center of your
consumers' attention. So while having a sidebar on the main page is completely
fine, its appearance near the product description or an article on your blog
will keep people distracted. Last but not least, the footer is where you're
going to put all other details, such as the hours of work, a newsletter form,
or social media icons. To cut the long story short, put yourself in the shoes
of your users and design the navigation with their experience in mind.
are the times of flamboyant fonts on websites. They serve no actual purpose and
their decorative value is highly disputable. It's better to make it simple and
consistent throughout the page. After all, the text is a significant part of
your website's volume.
make your website a Christmas tree. Always strive for achieving the balance
between the appeal and functionality. It's easy to go overboard with various
knick-knacks, but it's difficult to make a second good impression.
your products, it's best to hire a professional photographer and, if you use
images available on the web for your articles, make sure they are of the
Now, enough of the lightweight stuff. Let's focus on some less
obvious yet still critical features of an appealing cannabis website.
Optimize the loading
time of your page
I bet you've come across websites that granted you with the
courtesy of making a morning cup of coffee before it finally loaded. Don't do
that to your users. Always aim for the least codes possible, optimize your
images and, as mentioned before, don't overload your website with unnecessary
Don't limit yourself to
In 2016, mobile usage overcame desktop for the first time.
Most of the contemporary users are on the move and they adjust every habit to
their lifestyles. Guess what? Browsing websites is no different! Such a
phenomenon is a fuel for responsive web design so that your customers are as
pleased with their mobile experience, as they are with using your page on
desktops. By thinking ahead you're investing in the future and now, with all
the signs on the World Wide Web, responsive is the new black.
Make sure the
Call-To-Action button is noticeable
Whether you run a cannabis dispensary that offers delivery or
you want to provide your readers with a free e-book to broaden their knowledge
about the subject presented on your website, it is essential to make the CTA
button visible yet not assaulting. If you look at any successful e-commerce
businesses, you will notice that their CTA buttons are well-placed and convey the message
adequate to the offer.
Update the content
While it may not be obvious at first glance, content is a huge
part of your website's design. Your customers and readers want to feel that you
care, and there is no better way to prove it than updating the content. Be
regular, consistent, and if you can't update the core of your page, do it
through your social media channels. Remember to implement specific widgets for
your Facebook, Twitter, and other means through which
you keep your clients updated about any significant changes.
You may feel tempted to go overboard with the testimonials but,
for your own good, include only real ones. Don't make up some fake personas,
because today, you can verify everything you see on the Internet. Also, place
the testimonials section somewhere between the main column and your footer.
These are the deciding factors when it comes to creating an
appealing cannabis website. Although there is a lot more to learn, you can use
them to get the general glimpse of the website building strategy. It will help
you choose the best cannabis marketing agency and leave you with a clear
conscience that you have spent the money in the best possible way.
What about you? Do you
know any awesome tips & tricks for creating an appealing cannabis website?
Have you implemented such strategies in your business?